Miltos Botchan Ressha Kupakidwa kwa Chokoleti by Yuta Takahashi

Miltos Botchan Ressha Kupakidwa kwa Chokoleti by Yuta Takahashi is a highly esteemed winner of the very prestigious 2021 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

GolideMapaketi· 2021

Miltos Botchan Ressha Kupakidwa kwa Chokoleti

by Yuta Takahashi

Client: Miltos

Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category

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Colors

The Design

About Miltos Botchan Ressha Kupakidwa kwa Chokoleti

Miltos Botchan Ressha ndi phukusi la chokoleti lopangidwa pa mgwirizano pakati pa sitima yapamtunda yokhala ndi mbiri ya zaka zoposa 130 ndi wopanga chokoleti. Bokosilo lapangidwa ndi pepala labwino la mtundu wobiriwira wakuya, mtundu womwe ukuimira maonekedwe a sitima ndi chokoleti cha matcha. Sitimayo yajambulidwanso pogwiritsa ntchito chidindo cha foil chakuda chosanyezimira, potengera zithunzi za sitima yeniyeni. Chizindikiro ndi dzina la chinthucho zadindidwa ndi foil ya golide yosanyezimira. Chokoletichi chajambulidwa ndi mapu a njira yojambulidwa ngati njira yosokera. Khadi loperekedwa limafotokoza malo aliwonse oyimapo ndi njirayo.

The Recognition

About the Mphoto ya Golide ya A' Design Award

Miltos Botchan Ressha Kupakidwa kwa Chokoleti ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Miltos Botchan Ressha Kupakidwa kwa Chokoleti akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Miltos Botchan Ressha Kupakidwa kwa Chokoleti amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Dimensions & Packaging: Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm
Tags: Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
Production Technology: It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
Design Challenge: The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
Research: The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
Inspiration: The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Project Duration: The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
Operation Flow: It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
Team Members: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Image Credits: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020