Yanjing White Beer Ntchito Yaikulu: Kaphukusi ka Mowa ndi Gen Xu and Feihu Han

Dizayini ya Yanjing White Beer Ntchito Yaikulu: Kaphukusi ka Mowa ndi Gen Xu and Feihu Han ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2021

Yanjing White Beer Ntchito Yaikulu: Kaphukusi ka Mowa

ndi Gen Xu and Feihu Han

Kasitomala: Beijing Yanjing Brewery Co.,Ltd.

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

11,216

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #120520

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Yanjing White Beer Ntchito Yaikulu: Kaphukusi ka Mowa

Malemba a Buku: Yanjing White Beer ndi kapangidwe ka kaphukusi ka mowa wa m'mabotolo ndi m'mikombo. Zithunzi zimaphatikiza zizindikiro za chikhalidwe cha Chitchaina ndi Chijeremani, ndi mitundu yotengedwa kuchokera ku yunifolomu ya mpira wa dziko la Germany komanso zithunzi za malt ndi hops ngati ulemu kwa dziko la Germany, komwe mowa woyera unayambira. Chikwangwani chooneka ngati chishango chimasonyeza dzina la chinthucho ndikusunga mapangidwe olingana. Mkombo umatsata kukula kwa chikhato chamba wamba kuti ugwiridwe bwino, ndipo botolo lopapatiza limatha kugwiridwa pamalo alionse. Botolo lapangidwa ndi galasi lobwezerezedwanso pogwiritsa ntchito, ndipo mkombo wapangidwa ndi aluminiyamu wobwezerezedwanso pogwiritsa ntchito.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Yanjing White Beer Ntchito Yaikulu: Kaphukusi ka Mowa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Yanjing White Beer Ntchito Yaikulu: Kaphukusi ka Mowa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Yanjing White Beer Ntchito Yaikulu: Kaphukusi ka Mowa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Miyezo ndi Kuphimba: 67.4*67.4*248mm, 54*54*170mm
Zizindikiro: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Teknoloji Yopangira: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Vuto la Dizayini: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Kafukufuku: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Chilimbikitso: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Nthawi ya Polojekiti: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Mdondomeko ya Ntchito: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Mamembala a Gulu: Feihu Han
Gen Xu
Da Wu