Solemici Packaging Kupaketa Zinthu za Nyama by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2021
Solemici Packaging Kupaketa Zinthu za Nyama
Client: Dmitry Kultygin
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #120913The Design
About Solemici Packaging Kupaketa Zinthu za Nyama
Solemici ndi kapangidwe ka paketi ka zakudya zabwino za nyama za ku Italy monga salami ndi prosciutto. Kapangidweka kamayerekeza kukoma kwa zinthuzi ndi ntchito zaluso zapamwamba za nthawi ya Renaissance. Paketi yayikulu ndi tureyi ya pulasitiki yosindikizidwa ndi maonekedwe a mwala wa marble. Chigawo cha pamwamba cha pepala chimapangidwa ndi kusindikiza kwa offset ndi kulembera ndi golidi wa foili, zomwe zimalimbikitsa mkhalidwe wapamwamba wa zinthuzi. Tureyi ili ndi utali wa 225 mm ndi mulifupi wa 123 mm. Mitundu yowala ndi tsatanetsatane wosiyanasiyana zimathandiza kuti zinthuzi zionekere bwino pa shelufu ya sitolo. Kapangidweka kamasonyezanso ulemu kwa njira zachikhalidwe zopangira.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Solemici Packaging Kupaketa Zinthu za Nyama ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Solemici Packaging Kupaketa Zinthu za Nyama akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Solemici Packaging Kupaketa Zinthu za Nyama ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- Team Members
- Designer: Dmitry Kultygin
3D visualization: Pavel Gubin
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