Dizayini ya Rikchari Kaphukira ka Khofi ndi Planetario ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2021
Rikchari Kaphukira ka Khofi
ndi Planetario
Kasitomala: Rikchari Packaging by Planetario
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #121161Kapangidwe
Za Rikchari Kaphukira ka Khofi
Rikchari ndi kapangidwe ka kaphukira ka mtundu wa khofi wochokera ku Peru, wokhazikika pa kupewa kuwononga chilengedwe komanso udindo pa chikhalidwe cha anthu. Dzina lakuti Rikchari limatanthauza kudzuka m'chinenero cha Quechua, ndipo chilembo C chimapanga chithunzithunzi chosonyeza chimbewu cha khofi komanso diso. Kapangidwe ka kaphukirako kamatsatira mapangidwe a chizindikiro (logo), chomwe chimagwiritsa ntchito mawonekedwe a zilembo ozokoka ku mafanizo a masham'anga a ufumu wa Inca ku Peru, otchedwa Tocapu. Khofiyu amalimidwa ku Chirinos, kumpoto kwa Peru, pamalo okwera mamita 1700 kuchokera pamwamba pa nyanja. Kapangidwe kameneka kamasonyeza khofiyu ngati chinthu chachilengedwe chokhala ndi cholinga chothandiza anthu.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Rikchari Kaphukira ka Khofi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Rikchari Kaphukira ka Khofi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Rikchari Kaphukira ka Khofi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
- Miyezo ndi Kuphimba
- Dimension: 160 mm x 240 mm / Weight: 250 grams
- Zizindikiro
- design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
- Teknoloji Yopangira
- This design was done digitally with Adobe programs. Physical proofing was also done to check details.
- Vuto la Dizayini
- As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.
Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design. - Kafukufuku
- The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.
The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality. - Chilimbikitso
- The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
- Nthawi ya Polojekiti
- The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
- Mamembala a Gulu
- Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
