Yashang Hing Tau Ball Kukhitikira Chakudya by Mars Team is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2021
Yashang Hing Tau Ball Kukhitikira Chakudya
by Mars Team
Client: Shenzhen Baixinglong Creative Packaging Co., Ltd
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #121185The Design
About Yashang Hing Tau Ball Kukhitikira Chakudya
Yashang Hing Tau Ball ndi mapangidwe okhitikira zinthu za mipira ya nyama. Zithunzi zake zimachokera ku zinthu zomwe zili mkati mwa chakudyacho. Zithunzi za nyama zakonzedwa ngati mapangidwe amakono a zojambulajambula, ndipo mtundu uliwonse wa chinthu chopangira umadziwika ndi utoto wosiyanitsa. Kusiyanitsa kwamphamvu kwa mitundu kumathandiza kuti chinthucho chiwoneke bwino pa masheelufu ogulitsira. Mapangidwewa amatengeranso miyambo yakale yodalitsika ya dera la Chaoshan ku China, ndipo envulopu yofiira imayikidwa mozungulira chinthucho. Zosindikizira za pepala, pulasitiki wabwino wa chakudya ndi lamba wa silika zimagwiritsidwa ntchito. Kaphukusika kake kakuyeza mamilimita 260 ndi 150 ndi 260.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Yashang Hing Tau Ball Kukhitikira Chakudya ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Yashang Hing Tau Ball Kukhitikira Chakudya akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Yashang Hing Tau Ball Kukhitikira Chakudya ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
- Dimensions & Packaging
- 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
- Tags
- Meatball, graphic composition, color composition, animal image
- Production Technology
- Application of paper printing, food grade plastic, silk belt
- Design Challenge
- In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
- Inspiration
- Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
- Project Duration
- The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020
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