Hankol Liquor Ntchito Yaikulu: Kapangidwe ka Chiphaso by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2021
Hankol Liquor Ntchito Yaikulu: Kapangidwe ka Chiphaso
by Hankol - Ji Hao and Zhang XiaoMing
Client: HANKOL/Ji Hao/Zhang XiaoMing
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
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About Hankol Liquor Ntchito Yaikulu: Kapangidwe ka Chiphaso
Zolemba za Buku: Hankol Liquor ndi kapangidwe ka chiphaso cha mowa wokoma ngati msuzi. Dzina lakuti Hankol likutanthauza munthu amene amamwa mowa mwamphamvu komanso mosangalala, zomwe zikuwonetsa mzimu wa banja pakati pa anthu wa mtundu wa mowawu. Botolo lakonzedwa ndi mizere yamphamvu komanso yosavuta, ndipo chizindikiro chikuwonetsedwa kutsogolo. Mafomu abwino ndi oyipa amaphatikiza chithunzi cha woyambitsa kampani mumzere woyipa, kukumbutsa cholinga choyambirira cha mtunduwu. Zilembo za Chitchaina komanso chidindo zimagwiritsidwa ntchito mu mtundu wa zilembo kusonyeza umunthu wa chikhalidwe cha Kummawa. Bokosi lakunja lapangidwa ndi zida zosaipitsa chilengedwe za EPP.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Hankol Liquor Ntchito Yaikulu: Kapangidwe ka Chiphaso ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Hankol Liquor Ntchito Yaikulu: Kapangidwe ka Chiphaso akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Hankol Liquor Ntchito Yaikulu: Kapangidwe ka Chiphaso amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
- Dimensions & Packaging
- Outer box size 200mmx80mmx210mm
- Tags
- packaging
- Production Technology
- The outer packaging box uses environmentally friendly EPP materials
- Design Challenge
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Research
- Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
- Inspiration
- Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
- Project Duration
- Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
- Operation Flow
- The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
- Team Members
- HANKOL
Ji Hao
Zhang XiaoMing - Image Credits
- Image all: Photographer Chen yue, 2020
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