Longnanchun Ntchito Yoyambirira: Kulongedza Zakumwa by Manling Lin

Longnanchun Ntchito Yoyambirira: Kulongedza Zakumwa by Manling Lin is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2021

Longnanchun Ntchito Yoyambirira: Kulongedza Zakumwa

by Manling Lin

Client: Diga Creative Design

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

11,309

Verified Award Winner

Verify Award Status for #122836

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Longnanchun Ntchito Yoyambirira: Kulongedza Zakumwa

Mawu a Buku: Longnanchun ndi kapangidwe ka kulongedza kwa mtundu wa mowa wa Chitchaina wotchedwa baijiu. Mtunduwu uli ndi zinthu zitatu, zotchedwa entrepreneur, founder ndi leader. Botolo lililonse limanyamula nyama yongopeka yochokera pa zithunzi za makoma a Dunhuang: kavalo wamapiko, phoenix ndi chinjoka choteteza. Nyama zitatuzi zikuimira kulimba mtima, kubadwanso, ndi chitetezo chokhazikika. Mawonekedwe a botolo achokera pa chida cha nyimbo cha pipa chimene chimayimbidwa ndi mngelo wouluka wa Dunhuang, ndipo mitundu yasankhidwa kuchokera pa zithunzizo. Botolo ndi chivindikiro zapangidwa ndi dothi lowumbidwa (ceramic), ndipo bokosi lapangidwa ndi acrylic.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Longnanchun Ntchito Yoyambirira: Kulongedza Zakumwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Longnanchun Ntchito Yoyambirira: Kulongedza Zakumwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Longnanchun Ntchito Yoyambirira: Kulongedza Zakumwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Dimensions & Packaging: 156mm×156mm×340mm
Tags: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Production Technology: Ceramic bottle, ceramic lid, acrylic box
Design Challenge: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Research: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Inspiration: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Project Duration: 2020.05.15-2021.09.25
Operation Flow: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
Team Members: Manling Lin and Sheng Xie