Beer Mail by Volfas Engelman Kutsekera Mowa wa Craft by Bold Brands is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2021
Beer Mail by Volfas Engelman Kutsekera Mowa wa Craft
by Bold Brands
Client: Bold Brands
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #122875The Design
About Beer Mail by Volfas Engelman Kutsekera Mowa wa Craft
Beer Mail ndi mapangidwe a kutsekera a mitundu yosiyanasiyana ya mowa wa craft. Zolembera zake zapangidwa ngati masitampu a positi ofesi, kutanthauza dzina la brand komanso mtundu wosonkhanitsa wa masitampu. Mtundu uliwonse uli ndi chithunzi cha collage chomwe chimalumikiza zinthu zomwe zikuoneka ngati zosagwirizana pa maonekedwe oyamba. Zinthu zomwe zimagwiritsidwa ntchito popanga mowawu zabisidwa mkati mwa zithunzizi, kuti wogula angathe kuzifufuza. Mowawu umagulitsidwa m'mabotolo agalasi a mamililita 330 okhala ndi zolembera zosindikizidwa mwa digito komanso m'zitini zosindikizidwa za mamililita 500. Mapangidwewa akuwonetsa kuchuluka kochepa kwa kupanga kwa mtundu wa mowawu.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Beer Mail by Volfas Engelman Kutsekera Mowa wa Craft ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Beer Mail by Volfas Engelman Kutsekera Mowa wa Craft akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Beer Mail by Volfas Engelman Kutsekera Mowa wa Craft ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- Dimensions & Packaging
- 500 ml cans HD printed.
330 ml glass bottles with labels. - Tags
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- Production Technology
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- Design Challenge
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- Research
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - Inspiration
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- Project Duration
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- Operation Flow
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- Team Members
- Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite - Image Credits
- Illustrations & Visuals: Sandra Ramoskaite
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