OHO Lentil Chips Kachipangizo ka Chikwapu cha OHO Lentil Chips by Bold Brands is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2021
OHO Lentil Chips Kachipangizo ka Chikwapu cha OHO Lentil Chips
by Bold Brands
Client: Bold Brands
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #122943The Design
About OHO Lentil Chips Kachipangizo ka Chikwapu cha OHO Lentil Chips
OHO Lentil Chips ndi kapangidwe ka chikwapu cha chakudya chopangidwa kuchokera ku nyemba (lentil). Thumba lake lili ndi kukula kwa 190 x 250 x 50 mm ndipo limasindikizidwa pa polypropylene pogwiritsa ntchito njira ya flexography ndi varnish yopatsa mawonekedwe a pepala. Chithunzithunzi cha pepala la kraft m'malo mwa mitundu yowala imene nthawi zambiri imagwiritsidwa ntchito pa zakudya zoterezi, chimapereka mawonekedwe achilengedwe. Zithunzi zojambulidwa zimawonjezera mawonekedwe osangalatsa, pamene zokoma zimasonyezedwa kudzera mu zithunzi zapamwamba zojambulidwa ndi kamera. Kuphatikiza kumeneku kumapangitsa kuti chinthucho chizidziwika mosavuta ndipo chimachionetsa ngati chakudya chopatsa thanzi labwino.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
OHO Lentil Chips Kachipangizo ka Chikwapu cha OHO Lentil Chips ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. OHO Lentil Chips Kachipangizo ka Chikwapu cha OHO Lentil Chips akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. OHO Lentil Chips Kachipangizo ka Chikwapu cha OHO Lentil Chips amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- Dimensions & Packaging
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- Tags
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
- Production Technology
- Flexograhy with paper touch varnish.
- Design Challenge
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- Research
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- Inspiration
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- Project Duration
- This project started in January 2020 February and finished 2020 May.
- Operation Flow
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius - Image Credits
- Visuals: Sandra Ramoskaite
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