Pepsi Culture Mndandanda wa Zitini za Zakumwa za Mtundu Wochepa by Dennis Furniss

Pepsi Culture Mndandanda wa Zitini za Zakumwa za Mtundu Wochepa by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

GolideMapaketi· 2021

Pepsi Culture Mndandanda wa Zitini za Zakumwa za Mtundu Wochepa

by Dennis Furniss

Client: Pepsi

Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category

34,720

Verified Award Winner

Verify Award Status for #123071

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Culture Mndandanda wa Zitini za Zakumwa za Mtundu Wochepa

Pepsi Culture ndi mndandanda wa zitini zopangidwa mwapadera pa nthawi yochepa chabe, zopangidwira mtundu wa zakumwa zotsekemera ku Mexico. Mndandandawu uli ndi zitini zisanu ndi chimodzi zosungirika, ndipo chitini chilichonse chikuimira mzinda umodzi wa ku Mexico. Nkhani za m'madera, miyambo ndi zithunzi za luso zasinthidwa kukhala zojambulajambula zomwe zimaphatikiza zizindikiro za chikhalidwe zakalekale ndi njira ya masiku ano yopangira zinthu. Chitini chilichonse chapangidwa ndi aluminiyamu, chimakhala ndi ma ounces 12 ndipo chamalizidwa ndi kusindikiza kwa offset kwa ubwino wapamwamba. Zitinizi zimagulitsidwa payekhapayekha ndipo pamodzi zimapanga mndandanda umene umasonyeza kusiyanasiyana kwa zigawo.

The Recognition

About the Mphoto ya Golide ya A' Design Award

Pepsi Culture Mndandanda wa Zitini za Zakumwa za Mtundu Wochepa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Pepsi Culture Mndandanda wa Zitini za Zakumwa za Mtundu Wochepa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Pepsi Culture Mndandanda wa Zitini za Zakumwa za Mtundu Wochepa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.