Mountain Tea Primary Function: Kupaketa kwa Tiyi by Xianfeng Wu

Mountain Tea Primary Function: Kupaketa kwa Tiyi by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

SilivaMapaketi· 2021

Mountain Tea Primary Function: Kupaketa kwa Tiyi

by Xianfeng Wu

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

22,761

Verified Award Winner

Verify Award Status for #123305

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain Tea Primary Function: Kupaketa kwa Tiyi

Mountain Tea ndi kapangidwe ka mapaketi a makeke a tiyi ophwanyidwa. Keke iliyonse ya tiyi imakulungidwa ngati switi, zomwe zimapangitsa tiyi kukhala wophweka kugwiritsa ntchito ndipo imapereka maonekedwe amakono. Kukulunga kumagwiritsa ntchito pepala lopangidwa ndi manja losawononga chilengedwe, kutsatira mtundu wakale wa kupaketa m'njira yatsopano. Kapangidwe kake kali ndi mapaketi anayi odziyimira pawokha omwe angathe kuphatikizidwa kukhala chithunzi chimodzi chathunthu pa shelefu. Chithunzicho chikuonetsa masamba a tiyi, mitengo ya tiyi ndi nyama zosowa za ku Xishuangbanna ku Yunnan, China, komwe tiyi amalimidwa. Paketilo lili ndi kukula kwa 280 ndi 205 ndi 70 millimeters.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Mountain Tea Primary Function: Kupaketa kwa Tiyi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Mountain Tea Primary Function: Kupaketa kwa Tiyi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Mountain Tea Primary Function: Kupaketa kwa Tiyi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
Dimensions & Packaging: 280mmX205mmX70mm
Tags: Tea packaging, tea cakes, original, environmentally friendly, tea tree
Production Technology: Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
Design Challenge: In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
Team Members: Wu Xianfeng