Bel Gusto Kupaketa kwa Pasta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2021
Bel Gusto Kupaketa kwa Pasta
Client: Sot F&d
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
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About Bel Gusto Kupaketa kwa Pasta
Bel Gusto ndi kapangidwe ka kupaketa kwa mtundu wa pasta yatsopano yopangidwa kuchokera ku tirigu wa durum. Paketiyi imapangidwa ngati parcel yotumizidwa kudzera pa positi kuchokera ku Italy. Zizindikiro za sitampu za positi, zizindikiro za positi, zithunzi zojambulidwa ndi manja za malo akale a ku Italy komanso kutsanzira pepala la kraft zimagwiritsidwa ntchito. Zenera loyang'anira limalola wogula kuti aone pasta yomwe ili mkati mwa bokosi asanagule. Mizere ya mitundu yosiyanasiyana yokhala ndi kuchuluka kofanana kwa mtundu ndi kuwala imasiyanitsa mitundu yosiyanasiyana ya mawonekedwe a pasta mkati mwa mzere. Mapaketiwo amasindikizidwa pa filimu ya PET yokhala ndi vanishi wosankhidwa.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Bel Gusto Kupaketa kwa Pasta ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Bel Gusto Kupaketa kwa Pasta akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Bel Gusto Kupaketa kwa Pasta ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
- Dimensions & Packaging
- Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm - Tags
- packaging, pasta, Italy, food
- Production Technology
- PET film. Сolor CMYK, PANTONE. Selective varnish
- Design Challenge
- Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
- Research
- The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value. - Inspiration
- The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
- Project Duration
- Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020 - Operation Flow
- To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.
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