Wink Lashes Kapangidwe ka Zovala Zakunja (Packaging Design) by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2021
Wink Lashes Kapangidwe ka Zovala Zakunja (Packaging Design)
Client: Sot B&d
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
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The Design
About Wink Lashes Kapangidwe ka Zovala Zakunja (Packaging Design)
Wink Lashes ndi mndandanda wa kapangidwe ka zovala zakunja za zinthu zaukadaulo zowonjezera nsidze zopanga. Mndandandawu ukuphatikizapo zochotsera za gel ndi kirimu, primer, chothandizira kuti gulu liumitse msanga, magulu, bokosi la maginito ndi mabokosi a nsidze. Diso lojambulidwa mwaluso ndilo chizindikiro chachikulu, ndipo limasonyeza mwachindunji cholinga cha zinthuzi. Chinthu chilichonse chilinso ndi chizindikiro chake, kotero zinthuzo ndizosavuta kusiyanitsa. Mtundu wa graphite wakuda, coral wakuda ndi woyera ndiwo mitundu yosankhidwa. Zovala zakunjazi zimapangidwa ndi khadibodi ndi pulasitiki zokhala ndi zilembo zosindikizidwa ndi foil.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Wink Lashes Kapangidwe ka Zovala Zakunja (Packaging Design) ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Wink Lashes Kapangidwe ka Zovala Zakunja (Packaging Design) akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Wink Lashes Kapangidwe ka Zovala Zakunja (Packaging Design) amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
- Dimensions & Packaging
- Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm - Tags
- packaging, lashes, professional, cosmetics, magic
- Production Technology
- Сardboard, plastic, foil stamping
- Design Challenge
- As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
- Research
- Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value. - Inspiration
- The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
- Project Duration
- German, Nuremberg the project began in March 2020 and ended in February 2021
- Operation Flow
- The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.
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