Dizayini ya Mazurro Ntchito Yaikulu: Kaphukusi ka Khofi ndi 19 Poludnik Agencja Reklamowa ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2021
Mazurro Ntchito Yaikulu: Kaphukusi ka Khofi
ndi 19 Poludnik Agencja Reklamowa
Kasitomala: Mazurro
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #124176Kapangidwe
Za Mazurro Ntchito Yaikulu: Kaphukusi ka Khofi
Mawu a M'buku: Mazurro ndi kapangidwe ka kaphukusi ka khofi. Kapangidweko kamachokera pa mtundu wapadera wa zithunzi womangidwa pa chilembo M. Mtunduwu umapatsa matumba a khofi maonekedwe amphamvu ndi olamulira. Mawonekedwe osavuta a geometric komanso kusiyana kwamphamvu kwa mitundu kumathandiza matumbawa kuoneka bwino pa mashelefu a m'masitolo. Mtunduwu wachokera ku ntchito za Josef Hoffmann, m'modzi mwa oyambitsa Vienna Workshop, amene mapangidwe ake osavuta anakhudza kwambiri zaluso zamakono zoyambirira. Matumbawa amasindikizidwa pogwiritsa ntchito njira ya flexographic printing. Palipo zokoma zitatu, iliyonse ili ndi mtundu wosiyana komanso pansi poyera pomwe pamapangitsa mawonekedwe a siliva/golide (metallic effect) m'malo enaake osankhidwa.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Mazurro Ntchito Yaikulu: Kaphukusi ka Khofi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Mazurro Ntchito Yaikulu: Kaphukusi ka Khofi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Mazurro Ntchito Yaikulu: Kaphukusi ka Khofi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
- Miyezo ndi Kuphimba
- 500g packaging: Width 130mm x Depth 75mm x Height 270mm
- Zizindikiro
- coffee packaging, packaging design, packaging, coffee, brand identity, communication
- Teknoloji Yopangira
- The packaging design was printed on flexographic printer.
- Vuto la Dizayini
- The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
- Kafukufuku
- It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
- Chilimbikitso
- The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
- Nthawi ya Polojekiti
- The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
- Mdondomeko ya Ntchito
- The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places. - Petensi
- Not applicable.
- Mamembala a Gulu
- Paweł Mikołajec
Dawid Koruszowic - Mwini Zithunzi
- Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
