Xiaoxiancao Thumba La Tiyi ndi Jin Zhang

Dizayini ya Xiaoxiancao Thumba La Tiyi ndi Jin Zhang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2022

Xiaoxiancao Thumba La Tiyi

ndi Jin Zhang

Kasitomala: Xiao xian cao

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

13,326

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #126463

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Xiaoxiancao Thumba La Tiyi

Kupyolera mu phunziro la chiyambi cha matumba a tiyi, mlengiyo adatsimikiza nkhaniyo mu Mzera wa Tang, ndipo adamwa tiyi ndi manja ophimba pakamwa monga chiwonetsero chachikulu chowonetsera kuti anthu ambiri adziwe ndi kukonda tiyi m'njira yosangalatsa kwambiri. Kumbuyo, kosavuta kumvetsetsa "tiyi" amagwiritsidwa ntchito kufotokoza gulu ndi kupititsa patsogolo malingaliro abwino. Chikwama chaching'ono cha tiyi chimagwiritsa ntchito chikwama cha aluminiyamu chojambulacho chokhala ndi phukusi laling'ono lodziyimira palokha, lomwe ndi losavuta kuti ogula azinyamula ndi kumwa.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Xiaoxiancao Thumba La Tiyi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Xiaoxiancao Thumba La Tiyi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Xiaoxiancao Thumba La Tiyi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Miyezo ndi Kuphimba: Box size285mm*100mm*35mmPackage content3g*10
Zizindikiro: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Teknoloji Yopangira: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Vuto la Dizayini: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Kafukufuku: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Chilimbikitso: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Nthawi ya Polojekiti: It will be designed in August 2020 and put on the market in September 2020
Mdondomeko ya Ntchito: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Mamembala a Gulu: Designer:Jin Zhang