Souldar Cracker Ntchito Yoyamba: Kanjedza wa Chakudya Chosakaniza ndi Yeqin Chen

Dizayini ya Souldar Cracker Ntchito Yoyamba: Kanjedza wa Chakudya Chosakaniza ndi Yeqin Chen ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2022

Souldar Cracker Ntchito Yoyamba: Kanjedza wa Chakudya Chosakaniza

ndi Yeqin Chen

Kasitomala: Dali Foods Group

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

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Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #126515

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Souldar Cracker Ntchito Yoyamba: Kanjedza wa Chakudya Chosakaniza

Malemba a Bukhu: Souldar Cracker ndi kapangidwe ka kachitidwe ka kanjedza wa chakudya chosakaniza cha soda cracker chokoma cha chokoleti. Chinthucho chayikidwa pakati pa chithunzi chonse. Kumbali yakumanzere, mapangidwe omveka bwino amakonza ma cracker pamtunda wosiyanasiyana kuti akulitse malingaliro a malo mkati mwa dera locheperapo. Msuzi wa chokoleti umagwa kuchokera pamwamba pa phukusi ngati mvula, kusintha chithunzi chosasunthika kukhala chosunthika. Utoto wa bulauni umagwiritsidwa ntchito ngati mtundu waukulu kusonyeza kukoma. Kanjedza wakunja wapangidwa ndi ivory board, ndipo zigawo zosankhidwa zasindikizidwa ndi golide wowala. Cracker iliyonse yakulungidwa payokha mkati mwa bokosi.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Souldar Cracker Ntchito Yoyamba: Kanjedza wa Chakudya Chosakaniza ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Souldar Cracker Ntchito Yoyamba: Kanjedza wa Chakudya Chosakaniza akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Souldar Cracker Ntchito Yoyamba: Kanjedza wa Chakudya Chosakaniza amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Miyezo ndi Kuphimba: Size: 210(L)*150(W)*50(H) mm
Zizindikiro: Chocolates, soda cracker, snacks, Packaging Design, Branding
Teknoloji Yopangira: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Vuto la Dizayini: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Kafukufuku: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Chilimbikitso: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Nthawi ya Polojekiti: The project started in May 2020 and completed on July 2020, Shantou.
Mdondomeko ya Ntchito: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Petensi: Copyrights belong to Dali Foods Group, 2020.
Mamembala a Gulu: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Mwini Zithunzi: Yeqin Chen