The Treasure of Zbojniks Chizindikiro cha Botolo by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2022
The Treasure of Zbojniks Chizindikiro cha Botolo
Client: St. Nicolaus (client company); Zbojnicka (brand)
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #127368The Design
About The Treasure of Zbojniks Chizindikiro cha Botolo
Treasure of Zbojniks ndi kapangidwe ka chizindikiro cha zakumwa zoledzeretsa zopangidwa kuchokera ku zipatso za Zbojnicka. Zbojnicka m'chinenero cha Slovak kutanthauza chinthu cha Zbojnik. Ma Zbojnik anali achifwamba amene ankachita nawo zigawenga zotsutsana ndi ukapolo wa serfdom, ndipo anthu ankakhulupirira kuti anabisa chuma m'mapiri a Slovakia. Chizindikirochi chimasonyeza zakumwa zoledzeretsazi ngati chuma cha ma Zbojnik. Phiri la Velky Rozsutec likuonetsedwa pamwamba, ndipo zokongoletsera za ku Slovakia zochokera m'madera osiyanasiyana zazungulira kapangidweko. Zithunzi zopangidwa mokhala ngati zojambulidwa pa chitsulo zasindikizidwa mu mitundu iwiri pa pepala la kirimu losanyezimira lokhala ndi maonekedwe ofewa. Dzina la mankhwalawa lalembedwa ndi golide wokwezeka.
The Recognition
About the Mphoto ya Golide ya A' Design Award
The Treasure of Zbojniks Chizindikiro cha Botolo ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. The Treasure of Zbojniks Chizindikiro cha Botolo akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. The Treasure of Zbojniks Chizindikiro cha Botolo amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Dimensions & Packaging
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Tags
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Production Technology
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Design Challenge
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Inspiration
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Project Duration
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Operation Flow
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Team Members
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Image Credits
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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