Tralock Ntchito Yaikulu ya Kachisi wa Loko by Bakhtiyar Baimurzayev

Tralock Ntchito Yaikulu ya Kachisi wa Loko by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2022

Tralock Ntchito Yaikulu ya Kachisi wa Loko

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Colors

The Design

About Tralock Ntchito Yaikulu ya Kachisi wa Loko

Mawu a Bukuli: Tralock ndi kachisi wopangidwa kachisi wa loko la sutikesi yoyendera ulendo. Bokosilo lili ndi mawonekedwe a sutikesi yaing'ono, zomwe zimagwirizanitsa kachisiyo mwachindunji ndi cholinga cha chinthucho. Dzinalo limaphatikiza mawu oti "travelling" ndi "lock", ndipo chilembo "o" mu chizindikirocho chapangidwa ngati dzenje la loko. Mapangidwewo ali ndi maziko awiri. Chigawo cha blister chimagwira loko ndi makiyi pamalo pawo, ndipo gawo la kadibodi limanyamula kapangidwe kosindikizidwa. Mng'alu wopangidwa mwadala umalola wogula kuti aone chinthucho chili mkati. Mitundu yowala imasonyeza mutu wa ulendo ndipo imathandiza kachisiyo kuoneka bwino pakati pa ena.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Tralock Ntchito Yaikulu ya Kachisi wa Loko ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Tralock Ntchito Yaikulu ya Kachisi wa Loko akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Tralock Ntchito Yaikulu ya Kachisi wa Loko amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev