The Heaven Lost Ntchito Yaikulu ya Kutulutsa Kandulo by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2022
The Heaven Lost Ntchito Yaikulu ya Kutulutsa Kandulo
Client: Tai Tung Jewellry Box Mfy.Ltd
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #128131The Design
About The Heaven Lost Ntchito Yaikulu ya Kutulutsa Kandulo
Mawu a M'buku: The Heaven Lost ndi bokosi lopangidwa kutulutsa kandulo yonunkhira. Mutu wa zithunzi wapangidwa kutengera nthano za ku Ulaya, zomwe zikuwonetsa milungu ikufunafuna chinthu chomwe chatayika kumwamba. Chithunzi chojambulidwa ndi dzanja chikupitiriza mbali zonse za bokosilo, kupatsa maonekedwe akale ndikuyitanira makasitomala kuti azungulire bokosilo. Kusindikiza kwa mtundu wakuda ndi woyera kumasunga kapangidwe kake koyera. Kamangidwe kake ndi bokosi lophweka la pamwamba ndi pansi, lokhala ndi mulingo wa 83 mm mulifupi, 83 mm mulitali ndi 102 mm mutali. Bokosilo lapangidwa ndi pepala la Munken Lynx la 240gsm, lomwe ndi pepala losakutidwa lokhalitsa m'mawonekedwe achilengedwe oyera.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
The Heaven Lost Ntchito Yaikulu ya Kutulutsa Kandulo ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. The Heaven Lost Ntchito Yaikulu ya Kutulutsa Kandulo akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. The Heaven Lost Ntchito Yaikulu ya Kutulutsa Kandulo amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
- Dimensions & Packaging
- Width 83 mm x Depth 83 mm x Height 102 mm
- Tags
- Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
- Production Technology
- This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
- Design Challenge
- The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
- Research
- This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
- Inspiration
- As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
- Project Duration
- The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
- Operation Flow
- The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
- Patents
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
- Team Members
- Designer: Yiu Chung CHAN
- Image Credits
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
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