Qinjianguo Kayendetsedwe ka Ufa wa Yamu by Dongcheng

Qinjianguo Kayendetsedwe ka Ufa wa Yamu by Dongcheng is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2022

Qinjianguo Kayendetsedwe ka Ufa wa Yamu

by Dongcheng

Client: Qinjianguo

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

9,600

Verified Award Winner

Verify Award Status for #128478

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Colors

The Design

About Qinjianguo Kayendetsedwe ka Ufa wa Yamu

Qinjianguo ndi kapangidwe ka kutulukira kwa ufa wa yamu wamtundu wa "iron stick". Chinthucho chimatsatira nyengo ya zaka khumi ya kulima, pomwe nthaka imapumula ndipo yamu imabzalidwa nthawi imodzi yokha pa zaka khumi zilizonse. Yamu yobzalidwa m'nthaka yoterotu imayamwa michere yochuluka, ndipo mnofu wake umapangidwa mwachindunji kukhala ufa. Bokosilo lili ndi kukula kwa 120 kwa 120 kwa 150 millimita. Zithunzi zimapanga chizindikiro chowoneka cha nambala khumi, chomangidwa ndi anandi a nyengo ya masika, ma cicada a chilimwe, ntchito zaulimi za nthawi ya kukolola, mitengo ya cedar ya nyengo yozizira, ndi alimi olima. Zithunzizi zikuwonetsa nyengo za zaka khumizo.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Qinjianguo Kayendetsedwe ka Ufa wa Yamu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Qinjianguo Kayendetsedwe ka Ufa wa Yamu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Qinjianguo Kayendetsedwe ka Ufa wa Yamu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU