Golide Mapaketi · 2022
MontGras Handcrafted Chizindikiro cha Vinyo
by Ximena Ureta
- Mphoto ya Golide ya A' Design Award 2022 in Mapaketi
- CLIENT: MontGras
- Estimated Number of Design Views: 55,054
- Verification code F537E16E05 · Verify this award
Colors
About MontGras Handcrafted Chizindikiro cha Vinyo
MontGras Handcrafted ndi mndandanda wa zizindikiro za vinyo zopangidwa kwa mavinyo asanu a ku Chile opangidwa kuchokera ku mitundu yosowa ya mphesa zokololedwa mu 2020. Chizindikiro chilichonse chimaphatikiza zidutswa ziwiri za luso, siginecha ya wopanga vinyo ndi kalembedwe kosiyana ka nambala ya chaka cha zokolola, pomwe mzere wofanana wa zithunzi umagwirizanitsa zopanga zisanuzo. Zizindikirozo zimasindikizidwa pa pepala lodzimatirira lokha, losapaka utoto wonyezimira, losalowa madzi lomwe limalimbana ndi kukalamba ndi kuwala kwa ultraviolet. Golide wa foil, kudula ndi chidulira, vanishi ya silkscreen yokwera pamwamba ndi vanishi yoteteza yosanyezimira zimamaliza maonekedwe ake. Kapisozi ya sera imatseka botolo lililonse.
About the Mphoto ya Golide ya A' Design Award
MontGras Handcrafted Chizindikiro cha Vinyo ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. MontGras Handcrafted Chizindikiro cha Vinyo akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. MontGras Handcrafted Chizindikiro cha Vinyo amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Press Kit
- Unique Properties
- MontGras Handcrafted is a range of very unique wines elaborated on a small scale and with important points of differentiation from other Chilean wines.
The specifications for vines, valleys and winemakers are...
White Wine, Riesling, D.O. Mulchen Bio-Bio Valley by Santiago Margozzini.
Red Wines, Pinot Noir Amaral Vineyard, D.O. Leyda Valley by Adolfo Hurtado, Cinsault D.O. Guarilihue Itata Valley by Alberto Antonini, Carignan D.O. Crucesillas Cauquenes Valley by Carla Dosque, Cabernet Franc Intriga Vineyard D.O. Linderos Maipo Valley by Cristian Correa. - Dimensions & Packaging
- Handcrafted is a label printed on self adhesive, uncoated, water-resistant Wet Strength paper. It is FSC certified, confirming the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 10.5 x 8 cm.
Burgundy Label Dimension: 8.5 x 9.7 cm.
Wax capsule. - Tags
- Etiqueta de vino, packaging, design, label, wine, Rare, arte, Handcrafted, Ximena Ureta, Vino chileno, chilean designer, MontGras
- Production Technology
- Printed on Fasson Cuvee Mareele White paper 90gr with quadrichromy using digital technology on an HP Indigo 6900 machine and its finishing applications on a Digicon. Folia Gold Matte Luxor MTS 425 with die cut, silkscreen varnish with mechanical relief and Mat UV protection varnish.
- Design Challenge
- The requirement and challenge was to create five different labels following a unifying graphic line with a box that contains them.
Two pieces of art where merged into each label with the five winemakers signatures and five different typographic games for each number. As result all the labels are highly expressive and boast a great personality to create a serie with a restless, changing, and impetuous graphic for wines made of rare strains from different valleys located in different parts of Chile and harvested in 2020. - Research
- There has been a lot of visual research, both in artistic experimentation and in graphic exploration. Countless pieces of art were created, a considerable number of paintings that required the correct fusion to produce tension and movement in each wine label. Each pair of art had to offer the design the certainty that the information on the label would be kept in the same place. All the typographic number games had to be different in a distinguished and integrative way.
- Inspiration
- MontGras Handcrafted is the consequence of a constant search to create distinctive handmade products with a sense of origin, its a line of unique wines where five prestigious Chilean winemakers chose different valleys to create wines from uncommon, rare and different Chilean grape varieties to surprise consumers with innovative proposals.They are expressive, creative and is the winemakers answer to the passion for wine.
- Project Duration
- The MontGras Handcrafted packaging began in April and ended in October 2021. Afterwards, we started working on the container box of the five wines. These were worked on from October to January 2022. Both were printed in Santiago de Chile.
- Operation Flow
- This packaging is currently sold in Chile and is to be sold in the most important markets in which MontGras is present focusing on Asia (China, Korea and Japan). Also, Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, the Netherlands, Germany, Mexico, and Paraguay.
- Image Credits
- Image #1, #2, #3, #4, #5: Jorge Brantmayer.
