Kerloso Wine Kupakila kwa Vinyo by Langcer Lee is a highly esteemed winner of the very prestigious 2022 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2022
Kerloso Wine Kupakila kwa Vinyo
by Langcer Lee
Client: Litete Brand Design
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
- Verify Award Status for #130637
The Design
About Kerloso Wine Kupakila kwa Vinyo
Kerloso Wine ndi kapangidwe ka kupakila vinyo wofiira wochokera ku Chile. Chizindikiro chake chikuwonetsa zimene oyenda panyanja anaona pamene anafika koyamba pa Chilumba cha Easter, kuphatikizapo ziboliboli za miyala, phiri lophulika, maluwa, mbawala ndi mbalame. Botolo lakutidwa ndi pepala lachilengedwe lotsanzira pepala la mpunga, lomangidwa ndi chingwe cha udzu ndipo lakongoletsedwa ndi kachidutswa ka mwala wabuluu wachilengedwe, chinthu chomwecho chimene ziboliboli za Moai zinapangidwa nacho. Pamwamba pa pepalalo patenthedwa ndi moto weniweni, choncho chizindikiro chilichonse ndi chapadera. Mitundu yosiyanasiyana imasonyeza mitundu yosiyanasiyana ya mphesa. Botolo lokutidwalo limayima pafupifupi masentimita 35 kutalika.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Kerloso Wine Kupakila kwa Vinyo ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Kerloso Wine Kupakila kwa Vinyo akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Kerloso Wine Kupakila kwa Vinyo amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
- Dimensions & Packaging
- The height of the bottle after wrapping paper is about 35cm
- Tags
- Wine,packaging,Moai,Origina,paper
- Production Technology
- The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
- Design Challenge
- The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
- Research
- The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
- Inspiration
- Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
- Project Duration
- The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
- Operation Flow
- The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
- Patents
- Copyrights belong to Langcer Lee, 2021.
- Team Members
- Client:Warriors Wine
Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao - Image Credits
- Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.
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