Guangliang 59Plus Flying CoBranded Ntchito Yaikulu: Kutulutsa Chikho cha Zakumwa Zoledzeretsa by Wei Xu, Yonghui Dong and Rui Wang

Guangliang 59Plus Flying CoBranded Ntchito Yaikulu: Kutulutsa Chikho cha Zakumwa Zoledzeretsa by Wei Xu, Yonghui Dong and Rui Wang is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2022

Guangliang 59Plus Flying CoBranded Ntchito Yaikulu: Kutulutsa Chikho cha Zakumwa Zoledzeretsa

by Wei Xu, Yonghui Dong and Rui Wang

Client: Sichuan Guangliang Wine Industry Co., Ltd.

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guangliang 59Plus Flying CoBranded Ntchito Yaikulu: Kutulutsa Chikho cha Zakumwa Zoledzeretsa

Malemba a Buku: Guangliang 59Plus Flying ndi kutulutsa kwapadera kwa chikho cha zakumwa zoledzeretsa kopangidwa pamodzi ndi Nyumba Yosungiramo Zinthu Zakale ya Dunhuang. Kapangidwe kameneka kamaphatikiza zizindikiro za zithunzi zakale za Dunhuang ndi zithunzi za za mlengalenga za ku China kusonyeza kufufuza kwa chilengedwe chonse. Chithunzi chimasonyeza Apsara woyendayenda mumlengalenga ndi katswiri wa zamlengalenga akukhudzana ndi zala, kulumikiza miyambo ndi sayansi yamakono. Botolo lake ndi loyera komanso lopyapyala kuti kuwala kuzenera. Utoto wowaza wa frosted umatsanzira mawonekedwe a jade. Njere yapamwamba yowotcha zokongoletsera zonse imasonyeza chithunzicho mozungulira thupi lonse la botolo.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Guangliang 59Plus Flying CoBranded Ntchito Yaikulu: Kutulutsa Chikho cha Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Guangliang 59Plus Flying CoBranded Ntchito Yaikulu: Kutulutsa Chikho cha Zakumwa Zoledzeretsa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Guangliang 59Plus Flying CoBranded Ntchito Yaikulu: Kutulutsa Chikho cha Zakumwa Zoledzeretsa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimensions & Packaging: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Production Technology: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Design Challenge: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Research: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiration: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Project Duration: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Team Members: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang