Dizayini ya Shuanghui Rebrand Ntchito Yoyamba: Kutulutsa Nyama Yotchinga ndi Tiger Pan ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2022
Shuanghui Rebrand Ntchito Yoyamba: Kutulutsa Nyama Yotchinga
ndi Tiger Pan
Kasitomala: Shuanghui Group
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #130897Kapangidwe
Za Shuanghui Rebrand Ntchito Yoyamba: Kutulutsa Nyama Yotchinga
Zolemba za Bukhu: Shuanghui Rebrand ndi kapangidwe ka pakiti ka chinthu cha ham chophika chomwe chimagulitsidwa ku China. Kapangidwe kameneka kamasunga zizindikiro zoyambirira za mtundu wa malondawo koma kumasintha zithunzi za pixel ndi zithunzi za mageometri, kotero pakiti ikhoza kuzindikirika kutali. Maonekedwe a chinthucho kuchokera ku ma angle osiyanasiyana ndi kuphatikizika kosiyanasiyana asinthidwa kukhala mawonekedwe ozungulira. Magulu atatu a mitundu yowala amasiyanitsa zokoma zosiyanasiyana. Kalembedwe koonekera bwino ka mauthenga ndi dongosolo logwirizana la mndandanda limathandiza ogula kupeza chinthu chofunidwa mwachangu. Zilembo zatsopano za mtundu wa malondawo zimatsatira mzere wopindika mofatsa.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Shuanghui Rebrand Ntchito Yoyamba: Kutulutsa Nyama Yotchinga ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Shuanghui Rebrand Ntchito Yoyamba: Kutulutsa Nyama Yotchinga akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Shuanghui Rebrand Ntchito Yoyamba: Kutulutsa Nyama Yotchinga amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
- Miyezo ndi Kuphimba
- Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm - Zizindikiro
- Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
- Teknoloji Yopangira
- The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
- Vuto la Dizayini
- The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product. - Kafukufuku
- The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
- Chilimbikitso
- Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products. - Nthawi ya Polojekiti
- The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
- Mdondomeko ya Ntchito
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Mamembala a Gulu
- Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu - Mwini Zithunzi
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
