Dumphani kupita ku nkhani
Treasured Brew of the Cave Kutsekedwa kwa Botolo la Baijiu ndi Tiger Pan

Dizayini ya Treasured Brew of the Cave Kutsekedwa kwa Botolo la Baijiu ndi Tiger Pan ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.


SilivaMapaketi· 2022

Treasured Brew of the Cave Kutsekedwa kwa Botolo la Baijiu

ndi Tiger Pan

Kasitomala: Jiugui Liquor Co., Ltd

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

25,501

Mitundu

Kapangidwe

Za Treasured Brew of the Cave Kutsekedwa kwa Botolo la Baijiu

Treasured Brew of the Cave ndi mapangidwe otsekera a baijiu wa ku China. Mawonekedwe achikale a botolo la thumba amasungidwa, ndi chingwe chozungulira khosi, pomwe zinthu zakusintha kuchoka ku poselini kupita ku galasi. Malo a galasi amawonjezera kunyezimira ndi kagwiridwe, ndipo amasiyanitsa botolo ndi zotsekera za ceramic zomwe zimagwiritsidwa ntchito ndi mabizinesi ena. Phiri lasemedwa pansi mwa kalembedwe kakale ka zojambula za ku China kuti liwonetse lingaliro la kusunga m'phanga, njira yomwe yakhala ikugwiritsidwa ntchito kwa nthawi yayitali ndi anthu a mtundu wa Miao. Botolo limakhalabe loyera komanso lowoneka bwino, ndi nambala isanu ndi imodzi yosindikizidwa pamenepo.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Treasured Brew of the Cave Kutsekedwa kwa Botolo la Baijiu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Treasured Brew of the Cave Kutsekedwa kwa Botolo la Baijiu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Treasured Brew of the Cave Kutsekedwa kwa Botolo la Baijiu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Miyezo ndi Kuphimba
Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Zizindikiro
Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Teknoloji Yopangira
The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Vuto la Dizayini
With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Kafukufuku
While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Chilimbikitso
Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Nthawi ya Polojekiti
The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Mdondomeko ya Ntchito
How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Mamembala a Gulu
Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Mwini Zithunzi
Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu

Zolipidwa

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