Xiaofengtan Liquor Ntchito Yoyambirira: Kutulutsira Chakumwa Chaukali by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2022
Xiaofengtan Liquor Ntchito Yoyambirira: Kutulutsira Chakumwa Chaukali
Client: Zhu Hai, Fang Jian
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
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About Xiaofengtan Liquor Ntchito Yoyambirira: Kutulutsira Chakumwa Chaukali
Mawu a Bukhu: Xiaofengtan ndi kutulutsira kwa chakumwa chaukali chapamwamba cha ku China. Mawonekedwe a botolo achokera ku mitsuko ya dothi yomwe kale ankagwiritsa ntchito ku China kusunga chakumwa chaukali, yomwe yasinthidwa kukhala yosavuta kuti igwirizane ndi zokonda za masiku ano. Thupi lozungulira la botolo limagwirizana bwino ndi mkono, zomwe zimapangitsa botolo kukhala losavuta kugwira komanso kuthandiza kuteteza kuti lisazembe m'manja. Chivindikiro chagolide chili ndi mizere yozungulira yopindika ndipo chimatseguka mosavuta. Tinjenjete ta golide timapanga kachitidwe pa botolo lomweli komanso pabokosi lalifupi lofanana ndi bokosi, lomwe likuyeza masentimita 130 kupita 130 kupita 135. Bokosilo limapangidwa ndi pepala loweruzika, ndipo kuchepetsa kukula kwake kumachepetsa kagwiritsidwe ka zinthu.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Xiaofengtan Liquor Ntchito Yoyambirira: Kutulutsira Chakumwa Chaukali ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Xiaofengtan Liquor Ntchito Yoyambirira: Kutulutsira Chakumwa Chaukali akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Xiaofengtan Liquor Ntchito Yoyambirira: Kutulutsira Chakumwa Chaukali amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
- Dimensions & Packaging
- 130mm x130mm x135mm
- Tags
- Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
- Production Technology
- By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
- Design Challenge
- Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
- Research
- Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
- Inspiration
- Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
- Project Duration
- Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
- Operation Flow
- The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
- Team Members
- Hai Zhu
Jian Fang
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