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Kind Tea is a Charitable Project Ntchito Yoyambirira: Kulongedza Tiyi ndi Viktoriia Korytina

Dizayini ya Kind Tea is a Charitable Project Ntchito Yoyambirira: Kulongedza Tiyi ndi Viktoriia Korytina ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.


ChitsuloMapaketi· 2022

Kind Tea is a Charitable Project Ntchito Yoyambirira: Kulongedza Tiyi

ndi Viktoriia Korytina

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

10,668

Mitundu

Kapangidwe

Za Kind Tea is a Charitable Project Ntchito Yoyambirira: Kulongedza Tiyi

Mawu a M'buku: Kind Tea ndi kapangidwe ka kulongedza kwa mitundu ya tiyi wachilengedwe amene amagulitsidwa pa ntchito yothandiza anthu. Tiyiyu amapangidwa ndi anyamata awiri omwe ali ndi matenda a Duchenne muscular dystrophy, ndipo ndalama zogulitsira zimathandiza pochiritsa iwo. Kulongedzako kumasonyeza chithunzi cha maonekedwe osangalatsa chomwe chimasonyeza chimwemwe cha unyamata. Ma kukoma atatu amasonyezedwa ndi mitundu itatu ya utoto, kotero kuti mtundu uliwonse umazindikirika mosavuta. Kukoma kulikonse kulinso ndi mtundu wa nyengo yozizira. Kukula kwake ndi thumba la magalamu 50 lokhala ndi lebulo la 100 mpaka 180 millimeter. Kupanga ndi kusonkhanitsa zinthu zinasungidwa kukhala zophweka komanso zotsika mtengo, chifukwa anyamatawo amakonza makatoni awo okha.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Kind Tea is a Charitable Project Ntchito Yoyambirira: Kulongedza Tiyi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Kind Tea is a Charitable Project Ntchito Yoyambirira: Kulongedza Tiyi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Kind Tea is a Charitable Project Ntchito Yoyambirira: Kulongedza Tiyi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Miyezo ndi Kuphimba
Format: Sachet with label

50 g

100 mm x 180 mm
Zizindikiro
charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Teknoloji Yopangira
In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Vuto la Dizayini
The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Kafukufuku
Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Chilimbikitso
To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Nthawi ya Polojekiti
We joined the project in January 2021 and the guys still work for now
Mdondomeko ya Ntchito
But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Petensi
No information
Mamembala a Gulu
Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Mwini Zithunzi
This project was made by our in-house team of Wishnia agency.

Zolipidwa

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