PickyPods Kulongedza Kwa Zowonjezera by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2022
PickyPods Kulongedza Kwa Zowonjezera
Client: Depot Creative
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
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The Design
About PickyPods Kulongedza Kwa Zowonjezera
Bungweli lidalamulidwa kuti lipange chizindikiro ndi kuyika pagulu lapadera lowonjezera. Ma collagen ndi ma probiotic supplement sachets amapangidwa kuti azisintha bwino matupi malinga ndi zaka, jenda ndi zinthu zina zofunika. Mtundu ndiye wotsogolera polojekitiyi. Zinkafunika kukhala olimba mtima komanso amphamvu kuti apite kumalo ochitira masewera olimbitsa thupi. Zizindikiro za jenda zidagwiritsidwa ntchito kufuula kumitundu yokhudzana ndi jenda, kusiyana kwina kwa mtundu uwu.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
PickyPods Kulongedza Kwa Zowonjezera ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. PickyPods Kulongedza Kwa Zowonjezera akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. PickyPods Kulongedza Kwa Zowonjezera ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.
Color is the star player of this project—it needed to feel bold and energetic for its gym-going target. - Dimensions & Packaging
- Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm
Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish - Tags
- Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
- Production Technology
- Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss - Design Challenge
- The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
- Research
- The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.
The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model. - Inspiration
- The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference. - Project Duration
- Project duration 4 months, Sydney 2020
- Operation Flow
- Resealable pouch
- Team Members
- Angela Spindler: Creative Director/Designer
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