Dizayini ya Tsingtao Beer Primary Function: Chidebe Champhatso cha Mowa ndi Tsingtao Brewery Culture Media Co., Ltd. ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2022
Tsingtao Beer Primary Function: Chidebe Champhatso cha Mowa
ndi Tsingtao Brewery Culture Media Co., Ltd.
Kasitomala: Tsingtao Brewery Culture Media Co.,Ltd.
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #132955Kapangidwe
Za Tsingtao Beer Primary Function: Chidebe Champhatso cha Mowa
Book Text: Tsingtao Beer ndi mtundu wa chidebe champhatso chopangidwa pa chikondwerero cha zaka 120 za chizindikiro chino. Kapangidwe kake kali ndi malo osungira mowa wamitundu itatu wa Pilsner ndipo kunachokera pa kamangidwe kadera lodziwika bwino la Qingdao. Zithunzizo zimaphatikiza malo odziwika a m'deralo ndi chikhalidwe cha chizindikirochi, kuwonetsa kulumikizana kwa chizindikirochi ndi chikhalidwe cha m'derali. Chikwama chakunja chimatsegulira mbali zonse ziwiri, kuyenda kotengedwa ku kutuluka kwa maluwa a hops, chimodzi mwa zosakaniza za mowa. Mowawo umawonekera pamene chidebe champhatsocho chatsegulidwa. Pepala lapadera limagwiritsidwa ntchito, ndipo kapangidwe kake kaphatikizapo kusindikiza kwa UV, kudinda ndi kutentha komanso kuwonetsa zolembedwa mokwezeka.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Tsingtao Beer Primary Function: Chidebe Champhatso cha Mowa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Tsingtao Beer Primary Function: Chidebe Champhatso cha Mowa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Tsingtao Beer Primary Function: Chidebe Champhatso cha Mowa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Miyezo ndi Kuphimba
- Width 276mm x Depth 90mm x Height 286mm
- Zizindikiro
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Teknoloji Yopangira
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Vuto la Dizayini
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Kafukufuku
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Chilimbikitso
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Nthawi ya Polojekiti
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Mdondomeko ya Ntchito
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
- Mamembala a Gulu
- Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
