Dizayini ya Shengming Shijia Bokosi la Mphatso la Tiyi ndi Hangzhou Xianlin Tea Co., Ltd. ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2022
Shengming Shijia Bokosi la Mphatso la Tiyi
ndi Hangzhou Xianlin Tea Co., Ltd.
Kasitomala: Hangzhou Xianlin Tea Co., Ltd.
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #133573Kapangidwe
Za Shengming Shijia Bokosi la Mphatso la Tiyi
Shengming Shijia ndi bokosi la mphatso la tiyi lomwe limaonetsa malo achilengedwe olumikizana ndi chikhalidwe cha tiyi. Bokosi lakunja limabwerezanso mawonekedwe otchedwa Three Pools Mirroring the Moon, opangidwa ndi pepala pogwiritsa ntchito njira zosindikizira ndi zodindira. Mtundu waukulu ndi buluu wakuda ngati inki, womwe ukumbutsa za usiku. Magawo awiri opanda pakati pa bokosi lakunja amalumikizana kupanga mwezi wathunthu bokosilo lisanatsegulidwe. Bokosi lakunja limatulutsidwa kuchokera mbali ziwiri, kuwonetsa zithunzi za mwezi zozungulira zokonzedwa bwino pa bokosi lamkati. Kapangidweka kamalumikiza malo otchuka a m'deralo ndi mkhalidwe wodekha wa kulawa tiyi.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Shengming Shijia Bokosi la Mphatso la Tiyi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Shengming Shijia Bokosi la Mphatso la Tiyi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Shengming Shijia Bokosi la Mphatso la Tiyi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Teknoloji Yopangira
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Vuto la Dizayini
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Kafukufuku
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Chilimbikitso
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Nthawi ya Polojekiti
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Mdondomeko ya Ntchito
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
