Pindao Tiancheng Ntchito Yaikulu: Kulinganiza kwa Chikho cha Zakumwa Zoledzeretsa by Jun Li is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2022
Pindao Tiancheng Ntchito Yaikulu: Kulinganiza kwa Chikho cha Zakumwa Zoledzeretsa
by Jun Li
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
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About Pindao Tiancheng Ntchito Yaikulu: Kulinganiza kwa Chikho cha Zakumwa Zoledzeretsa
Malemba a Bukhu: Pindao Tiancheng ndi kapangidwe ka kulinganiza kwa chikho cha mtundu wa zakumwa zoledzeretsa, kotengera chikhalidwe cha Chitao. Botolo la galasi lapangidwa mu mawonekedwe a nambala imodzi, kutanthauza lingaliro la Chitao lakuti chinthu chimodzi ndicho chimayambitsa zinthu zonse. Mawonekedwe osavuta amasonyeza chikhalidwe cha mtundu wa zakumwa ndipo amapangitsa chinthucho kuti chizindikirike mosavuta. Botolo la galasili limathiridwa utoto ndipo chizindikirocho chimawotchedwa pamwamba pake. Bokosilo lapangidwa ndi pepala lapadera lokhala ndi mkuwa ndi zojambulapo zokwezeka, ndipo limayeza mamilimita 150 kwa 120 kwa 300. Bokosilo limatseguka kumbali kuti kusonyeza chinthucho kukhale kosavuta. Botololo likagwiritsidwa ntchito, lingagwiritsidwenso ntchito ngati vasi kapena chodzikongoletsera.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Pindao Tiancheng Ntchito Yaikulu: Kulinganiza kwa Chikho cha Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Pindao Tiancheng Ntchito Yaikulu: Kulinganiza kwa Chikho cha Zakumwa Zoledzeretsa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Pindao Tiancheng Ntchito Yaikulu: Kulinganiza kwa Chikho cha Zakumwa Zoledzeretsa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity, reflects the brand connotation 。
- Dimensions & Packaging
- The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.
- Tags
- Taoist Culture,Simplicity, Differentiation
- Production Technology
- The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.
- Design Challenge
- It took us a long time to conquer through the excavation and reflection of the "Tao" culture.
- Research
- Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,
- Inspiration
- The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.
- Project Duration
- The project started in January 2021 and will be completed in April 2021.
- Operation Flow
- The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.
- Team Members
- Jun Li
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