Zaotu Shaofang Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa by Bo Gao is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2022
Zaotu Shaofang Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa
by Bo Gao
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
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Verify Award Status for #133743The Design
About Zaotu Shaofang Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa
Malemba a Bukuli: Zaotu Shaofang ndi kapangidwe ka kulongedza kwa zakumwa zoledzeretsa zopangidwa ndi bentonite yoyera, dothi lomwe limawonjezedwa mu matope a dzenje lofufumitsira. Kulongedzaku kumagwiritsa ntchito utoto woyera wa bentonite ngati mtundu waukulu. Mapiri, kuwala kwa dzuwa, mitambo, madzi, mitengo ndi mbalame zaphatikizidwa kukhala chithunzi chooneka ngati zilembo za Chitchaina za bentonite. Chithunzichi chikuwonetsa malo opangira vinyo ndi mkhalidwe waukulu wa chinthucho. Bokosilo limatseguka pakati kupita kumanzere ndi kumanja, ndipo bokosi la mkati limayenda patsogolo kuti liwonetsedwe. Bokosilo lapangidwa ndi pepala lapadera lokutidwa ndi golide, ndipo botolo lagalasi lapendekedwa utoto woyera lokhala ndi chithunzi chophikidwa.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Zaotu Shaofang Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Zaotu Shaofang Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Zaotu Shaofang Ntchito Yaikulu: Kulongedza Zakumwa Zoledzeretsa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite" font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.
- Dimensions & Packaging
- Packing box size: 145mm X 110mm X H285mm
- Tags
- Symbolization, Simplicity, Differentiation
- Production Technology
- The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.
- Design Challenge
- The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite" so that the product has a high sense of value. Through our design, we have achieved these two points very well.
- Research
- The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite" and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.
- Inspiration
- This design highlights the selling point of "bentonite" and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite" lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.
- Project Duration
- The work started in July 2019 and was completed in December 2019
- Operation Flow
- The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.
- Team Members
- Bo Gao
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