Golide Mapaketi · 2022
Xi Jiu Hanmi Kupaka Mowa Wamphamvu
by Heng Luo
- Mphoto ya Golide ya A' Design Award 2022 in Mapaketi
- CLIENT: Laboratory and Hopeful
- Estimated Number of Design Views: 53,565
- Verification code 8437E86B73 · Verify this award
Colors
About Xi Jiu Hanmi Kupaka Mowa Wamphamvu
Xi Jiu Hanmi ndi kapangidwe ka phukusi la mowa wamphamvu wa ku China. Botolo limagwiritsa ntchito mawonekedwe a mbali zisanu ndi zitatu m'malo mwa botolo lozungulira lodziwika bwino. Mawonekedwe a chivindikiro adatengedwa kuchokera ku nsanja ya nyumba yachifumu ya nthawi ya ufumu wa Han, ndipo thupi la botolo limatengera chodzikongoletsera cha mwala wa jade wotchedwa Shuang Mao. Phewa la botolo lili ndi zithunzi za nyama zinayi zopatulika: chinjoka chabuluu, kambuku woyera, mbalame yofiira ndi kamba wakuda. Botolo lapangidwa ndi galasi lapamwamba lopopedwa mosalira. Bokosi lakhala ndi zokongoletsa zotumphuka ndi zosindikizidwa ndi kutentha mu mitundu yakuda, golide ndi yofiira yakuda. Kapangidwe kameneka kakuwonetsa chikhalidwe cha nyumba yachifumu ya nthawi ya ufumu wa Han.
About the Mphoto ya Golide ya A' Design Award
Xi Jiu Hanmi Kupaka Mowa Wamphamvu ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Xi Jiu Hanmi Kupaka Mowa Wamphamvu akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Xi Jiu Hanmi Kupaka Mowa Wamphamvu amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Press Kit
- Unique Properties
- Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
- Dimensions & Packaging
- The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
- Tags
- Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
- Production Technology
- The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
- Design Challenge
- The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
- Research
- Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu. - Inspiration
- The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
- Project Duration
- The project started in September 2020 in Jingdezhen and finished.
- Operation Flow
- The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
