Dragon Boat Festival Packaging Bokosi la Mphatso by ShenZhen XiShang Boutique Packing Co., Ltd

Dragon Boat Festival Packaging Bokosi la Mphatso by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

SilivaMapaketi· 2022

Dragon Boat Festival Packaging Bokosi la Mphatso

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Packaging Bokosi la Mphatso

Dragon Boat Festival Packaging ndi bokosi la mphatso lomwe linapangidwira chikondwerero cha Chinese Dragon Boat Festival. Bokosi lakunja limapangidwa ngati chinjoka, ndi masamba a mugwort omwe amawonetsa thupi ndipo mbewu za masamba a bango zimapanga mamba. Bokosi lamkati limawonetsa zinjoka ziwiri zomwe zagwira zongzi, chizindikiro chomwe chikutanthauza mwayi wapawiri m'chikhalidwe cha Chitchaina. Chivindikiro chikakwezedwa, mbali zinayi za bokosi lamkati zimatsegulira zokha chifukwa cha mphamvu yokoka pansi, ngati nsalu yotsegukira. Bokosi limapangidwa ndi pepala losawononga chilengedwe pogwiritsa ntchito kujambula kwa pepala kwa mbali zitatu ndi makatoni osanjikizana. Kapangidwe kake kamapereka zikhumbo za thanzi ndi mwayi wabwino.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Dragon Boat Festival Packaging Bokosi la Mphatso ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Dragon Boat Festival Packaging Bokosi la Mphatso akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Dragon Boat Festival Packaging Bokosi la Mphatso ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimensions & Packaging: 475mm X 213mm X 130mm
Production Technology: Eco-friendly paper and 3D paper carving techniques
Design Challenge: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Research: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiration: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Project Duration: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Operation Flow: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu