My Moonfly Bokosi la Mphatso by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2022
My Moonfly Bokosi la Mphatso
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #134176The Design
About My Moonfly Bokosi la Mphatso
My Moonfly ndi bokosi la mphatso lopangidwa la makeke a mwezi (moon cakes) omwe amaperekedwa pa Chikondwerero cha Pakati pa Nthawi ya Autumn (Mid-Autumn Festival). Kapangidwe kake kakuwonetsa Nyumba Yachifumu ya Mwezi ya nthano zachi China, ndi ma pavilion ndi maholo opangidwa ndi kusema pepala mu mitundu itatu ya malo (three-dimensional) yamitundu yambiri. Kuwala mkati mwa mwezi kumang'anima kudutsa magawo osemedwa, kupanga mawonekedwe osintha a kuwala ndi mthunzi. Bokosili limasunga makeke a mwezi asanu ndi limodzi komanso kachikwama kokhala ndi mafoloko ndi mipeni. Pepala lodalirika la chilengedwe (eco-friendly) linagwiritsidwa ntchito, ndi kupanikizidwa (embossing) ndi kudinda golide (gold stamping). Poyeza mamilimita 242 mwa 242 mwa 75, bokosili likhoza kusungidwa ngati chokometsera choyaka pa mashelufu kapena patebulo.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
My Moonfly Bokosi la Mphatso ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. My Moonfly Bokosi la Mphatso akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. My Moonfly Bokosi la Mphatso ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
- Dimensions & Packaging
- 242x242x75mm
- Production Technology
- It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
- Design Challenge
- The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
- Research
- The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
- Inspiration
- It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
- Project Duration
- This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
- Operation Flow
- Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu
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