Gift of Huangyao Ntchito Yaikulu: Kulongedza kwa Msuzi by Jie Yang

Gift of Huangyao Ntchito Yaikulu: Kulongedza kwa Msuzi by Jie Yang is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2022

Gift of Huangyao Ntchito Yaikulu: Kulongedza kwa Msuzi

by Jie Yang

Client: Decelent

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Colors

The Design

About Gift of Huangyao Ntchito Yaikulu: Kulongedza kwa Msuzi

Zolemba za Bukhu: Mphatso ya Huangyao ndi kapangidwe ka kulongedza mphatso ya msuzi wophikira wopangidwa mumzinda wakale wa Huangyao, ku Guangxi, China. Zisonga zitatu za pepala lokongoletsedwa ndi kubowoledwa zayikidwa imodzi kumbuyo kwa inzake kuti apange chithunzi cha mbali zitatu. Chisonga chakunja chikuwonetsa nyumba za pakhomo, zipata zamipanda ndi milatho. Chisonga chapakati chikuwonetsa nyumba zazing'ono ndi moyo wa m'deralo. Chisonga chamkati chikuwonetsa mapiri ndi mitsinje. Kakonzedwe kameneka kamakumbutsa za nyumba yachikhalidwe cha Chitchaina yokhala ndi bwalo. Chivindikiro cha botolo chili ndi mawonekedwe a msewu wamiyala ya bulusitoni. Pepala lowola limagwiritsidwa ntchito ngati chinthu chachikulu.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Gift of Huangyao Ntchito Yaikulu: Kulongedza kwa Msuzi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Gift of Huangyao Ntchito Yaikulu: Kulongedza kwa Msuzi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Gift of Huangyao Ntchito Yaikulu: Kulongedza kwa Msuzi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Dimensions & Packaging: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Tags: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Production Technology: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Design Challenge: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Research: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspiration: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Project Duration: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Operation Flow: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Team Members: Jie Yang