Li Beer Kupakidwa kwa Mowa by China Resources Snow Breweries

Li Beer Kupakidwa kwa Mowa by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2022 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

GolideMapaketi· 2022

Li Beer Kupakidwa kwa Mowa

by China Resources Snow Breweries

Client: China Resources Snow Breweries

Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category

59,800
Verified Award Winner
Verify Award Status for #136752

View at A' Design Award Press Release Award Badge

Colors

The Design

About Li Beer Kupakidwa kwa Mowa

Li ndi mapangidwe a kupakidwa kwa mphatso ya mowa. Botolo lagalasi limatengera maonekedwe ake ku botolo ladothi la Shuang-Er-Ni-Yu lomwe linafukulidwa pamalo a chikhalidwe cha Yangshao. Zojambula zosemedwa pamwamba pake zimafanana ndi mafunde amadzi achikhalidwe ndi mikwingwirima ya nsomba. Njira yosindikizira mokweza yagwiritsidwa ntchito pa phukusili, kotero maonekedwe ake amatha kumveka pokhudza. Zithunzi zokongola ndi zilembo zakale zimawonjezera mbiri yakale. Phukusili limatsegulidwa pong'amba chisindikizo chapamwamba. Mapangidwewa amakondwerera mbiri yakale ya kuphika mowa ku China komanso njira yachikhalidwe ya ku China yogwiritsidwa ntchito pa mowa womwe uli mkatimo.

The Recognition

About the Mphoto ya Golide ya A' Design Award

Li Beer Kupakidwa kwa Mowa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Li Beer Kupakidwa kwa Mowa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Li Beer Kupakidwa kwa Mowa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Dimensions & Packaging: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Production Technology: The bottle is made of glass.
Design Challenge: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Research: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspiration: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Project Duration: The project started in 2020 and finished in June, 2021.
Operation Flow: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.