Coach the Coaches Buku Lolangizira la Mpira by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zosindikizidwa ndi Zofalitsidwa Competition Category.
BronzeZosindikizidwa· 2022
Coach the Coaches Buku Lolangizira la Mpira
by Natasha Mozz
Client: Adidas
Mphoto ya Bronze ya A' Design Award Winner in Zosindikizidwa Category
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The Design
About Coach the Coaches Buku Lolangizira la Mpira
Coach the Coaches ndi buku lolangizira pulogalamu yophunzitsa mpira wa masewera a mpira wamapazi, lopangidwa kwa osewera azaka za 10 mpaka 14. Bukuli linakonzedwa kwa aphunzitsi a mpira kuti pulogalamuyi izitha kugwiritsidwa ntchito pantchito ya tsiku ndi tsiku. Zolemba zomwe kale zinali ndi malemba ambiri zinasandulizidwa kukhala malangizo omveka bwino, opangidwa makamaka kuchokera ku zithunzi zofotokoza zambiri (infographics). Mitundu yolimba imathandiza powongolera pakati pa magawo osiyanasiyana, ndipo kutalika kwa mbale yomwe ili mbali ya tsamba lililonse kumasonyeza gawo laling'ono. Chojambula cha bwalo la mpira ndi malangizo aukadaulo ndizo maziko a kalembedwe kazithunzi ka bukuli.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Coach the Coaches Buku Lolangizira la Mpira ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Coach the Coaches Buku Lolangizira la Mpira akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Coach the Coaches Buku Lolangizira la Mpira amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
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