Aqua Minerale Redesign Primary Function: Kulonga Zakumwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2022
Aqua Minerale Redesign Primary Function: Kulonga Zakumwa
by PepsiCo Design and Innovation
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #137231The Design
About Aqua Minerale Redesign Primary Function: Kulonga Zakumwa
Kupanga Kwatsopano kwa Aqua Minerale ndi kapangidwe ka chotengera cha mtundu wa madzi otchingidwa m'mabotolo omwe amagulitsidwa ku Russia. Kusintha kumeneku kumaphatikizapo zonse ziwiri, mtundu waukulu ndi mizere yaing'ono yokometsedwa, zomwe zimabweretsa gulu lonse pansi pa dongosolo limodzi la chizindikiritso cha maonekedwe. Lingaliro limeneli likhazikitsidwa pa maganizo akuti madzi ndi gwero la moyo, otchulidwa kudzera m'maonekedwe oyenda ndi mizere yokongola. Kapangidwe kophatikizika kameneka kamagwirizanitsa gululi ndikuwongolera kuoneka kwa katundu pa shelefu. Cholinga ndikuthandiza ogula omwe akufuna kusunga kulingalira kwa bata pa masiku otanganidwa.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Aqua Minerale Redesign Primary Function: Kulonga Zakumwa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Aqua Minerale Redesign Primary Function: Kulonga Zakumwa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Aqua Minerale Redesign Primary Function: Kulonga Zakumwa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
- Inspiration
- The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.
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