Neon Zebra Brand Launch Primary Function: Kukhweza Zakumwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2022
Neon Zebra Brand Launch Primary Function: Kukhweza Zakumwa
by PepsiCo Design and Innovation
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #137241The Design
About Neon Zebra Brand Launch Primary Function: Kukhweza Zakumwa
Neon Zebra ndi mapangidwe okhweza mtundu wa zosakaniza za cocktail. Chitini chilichonse ndi paketi ya chakumwa chilichonse chili ndi njira yapadera yopangira chakumwa chosakanizika, chotchedwa Neon Zebra equation. Njirayi imasonyeza ogula momwe angapangire chakumwa chosakanizika ndi chinthucho. Chitini chilichonse chimapanga cocktails ziwiri, zogawidwa kuti zizigawana. Zithunzi za zokometsera zomwe zikuwonetsedwa pamodzi ndi chinthucho ndi zosavuta, pogwiritsa ntchito kadutswa ka ndimu ndi mint kuti awonjezere kuya. Zokometserazo zimawonekera ngati zithunzi zamphamvu za magawo awiri kapena ngati zinthu za magawo atatu, ndipo zimabweretsa dziko la Neon Zebra ku moyo.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Neon Zebra Brand Launch Primary Function: Kukhweza Zakumwa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Neon Zebra Brand Launch Primary Function: Kukhweza Zakumwa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Neon Zebra Brand Launch Primary Function: Kukhweza Zakumwa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
- Inspiration
- With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.
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