MTN Dew Cake-Smash Kupaketa kwa Zakumwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2022
MTN Dew Cake-Smash Kupaketa kwa Zakumwa
by PepsiCo Design and Innovation
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #137254The Design
About MTN Dew Cake-Smash Kupaketa kwa Zakumwa
MTN Dew Cake-Smash ndi phukusi la chakumwa chofewa chokoma ngati keke chopangidwa kwa nthawi yochepa chabe. Kukoma kumeneku kunapangidwa kuti kukumbutse mzimu wa zikondwerero zogawana monga masiku obadwa, maukwati ndi maphwando a maphunziro. Kapangidwe kameneka kakukamba za zochitika zazikulu za m'moyo zomwe zinaphonyedwa ndipo kakufuna kupereka chiyembekezo ndi chisangalalo. Dziko lowoneka la anthu a makandulo achangu linapangidwa pa zithunzi za phukusi komanso pogwiritsa ntchito pa intaneti. Anthu a makandulowa akuimira khamu la anthu osonkhana pa phwando. Phukusili likuitanira ogula kuti akondwerere mwambo winanso.
The Recognition
About the Mphoto ya Golide ya A' Design Award
MTN Dew Cake-Smash Kupaketa kwa Zakumwa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. MTN Dew Cake-Smash Kupaketa kwa Zakumwa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. MTN Dew Cake-Smash Kupaketa kwa Zakumwa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
- Inspiration
- The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.
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