Golide Mapaketi · 2022
Pepsi New Year 2022 LTO Chitini cha Zakumwa
by PepsiCo Design and Innovation
- Mphoto ya Golide ya A' Design Award 2022 in Mapaketi
- Estimated Number of Design Views: 41,571
- Verification code 2500824339 · Verify this award
Colors
About Pepsi New Year 2022 LTO Chitini cha Zakumwa
Pepsi New Year 2022 LTO ndi mndandanda wa zitini zisanu ndi chimodzi za zakumwa zopangidwa mwapadera pa nyengo ya tchuthi cha m'nyengo yozizira. Zitinizi zinatulutsidwa ku Russia monga gawo la kampeni ya mtundu wa nyengo. Zithunzi zachikondwerero zapangidwa kuti zigwirizane ndi nyengo yonse ya tchuthi, kutha ndi Chaka Chatsopano. Kapangidwe kameneka kamapititsanso mtunduwo kupitirira paketi kudzera mu zinthu zochitirana. Ogula akhoza kujambula khodi ya QR pa chitini chilichonse pogwiritsa ntchito foni yam'manja kuti afikire zopereka zapadera, kuphatikizapo mwayi wopambana ma hoodie ndi ma t-shirt opangidwa mwapadera omwe amawala.
About the Mphoto ya Golide ya A' Design Award
Pepsi New Year 2022 LTO Chitini cha Zakumwa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Pepsi New Year 2022 LTO Chitini cha Zakumwa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Pepsi New Year 2022 LTO Chitini cha Zakumwa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Press Kit
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
