Roundooze Chickpea Snack Ntchito Yaikulu: Kutulutsa Zokuta za Chakudya Chosalira by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2022
Roundooze Chickpea Snack Ntchito Yaikulu: Kutulutsa Zokuta za Chakudya Chosalira
Client: Salvita Design
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #138713The Design
About Roundooze Chickpea Snack Ntchito Yaikulu: Kutulutsa Zokuta za Chakudya Chosalira
Malemba a Buku: Roundooze Chickpea Snack ndi kapangidwe ka chotulutsira kwa nkhwani zowotcha (chickpeas). Mtundu uwu uli ndi zokoma zisanu ndi zitatu, zisanu ndi imodzi zokoma ngati shuga ndi ziwiri zokoma ngati mchere. Zokoma za shuga zikuoneka pa maziko akuda ndipo zokoma za mchere zikuoneka pa maziko a imvi. Kumwetulira kochokera ku chizindikiro cha Roundooze ndi komwe kumatsimikizira mawonekedwe onse a kapangidweko. Thumba lililonse lili ndi mawindo osemedwa mofanana ndi maso ndi kamwa, kotero kuti nkhwani zimatha kuonedwa asanagulidwe. Zilembo zosavuta ndi mitundu yochepa zimasunga mawonekedwe opepuka komanso osangalatsa. Thumba lililonse lili ndi kutalika kwa 145 mm mulifupi ndi 210 mm mutali.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Roundooze Chickpea Snack Ntchito Yaikulu: Kutulutsa Zokuta za Chakudya Chosalira ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Roundooze Chickpea Snack Ntchito Yaikulu: Kutulutsa Zokuta za Chakudya Chosalira akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Roundooze Chickpea Snack Ntchito Yaikulu: Kutulutsa Zokuta za Chakudya Chosalira amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
- Dimensions & Packaging
- Width 145 mm x Height 210 mm
- Tags
- Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
- Design Challenge
- The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
- Research
- Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
- Inspiration
- These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
- Project Duration
- Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
- Operation Flow
- Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
- Image Credits
- Erin Hope Stevens (Copywriter)
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