Golide Mapaketi · 2022
Johnnie Walker Limited Edition Kupakidwa kwa Mphatso
by Ofen Hu
- Mphoto ya Golide ya A' Design Award 2022 in Mapaketi
- CLIENT: Diageo Foreign Wine Trading (Shanghai) Co., Ltd
- Estimated Number of Design Views: 56,168
- Verification code CEA3921C18 · Verify this award
Colors
About Johnnie Walker Limited Edition Kupakidwa kwa Mphatso
Johnnie Walker Limited Edition ndi kapangidwe ka kupakidwa kwa mphatso ka botolo la whisky komwe kanatulutsidwa pa Chikondwerero cha Mid-Autumn ku China. Chikondwerero cha Mid-Autumn ndi nthawi yofunika kwambiri yosonkhanira mabanja, choncho mitu yake ndi nyumba, kusonkhana ndi malingaliro a mumtima. Kapangidwe kameneka kanatengera zitseko ndi mawindo a nyumba zomangidwa mwachikhalidwe cha ku China. Bokosi lakunja limatseguka ngati chitseko chapawiri, chogwiridwa ndi batani la maginito pakati, ndipo limaonetsa botolo lomwe lili mkati. Pali zithunzi za maluwa a orchid, agulugufe ndi mitambo yodalitsa. Bokosilo lakongoletsedwa ndi golide komanso kudulidwa ndi laser, pomwe botolo lapangidwa ndi njira ya sandblasting.
About the Mphoto ya Golide ya A' Design Award
Johnnie Walker Limited Edition Kupakidwa kwa Mphatso ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Johnnie Walker Limited Edition Kupakidwa kwa Mphatso akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Johnnie Walker Limited Edition Kupakidwa kwa Mphatso amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Press Kit
- Unique Properties
- This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
- Dimensions & Packaging
- Length 15cm width 11.5cm height 36cm
- Tags
- Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
- Production Technology
- The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
- Design Challenge
- The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
- Research
- In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
- Inspiration
- "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
- Project Duration
- Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
- Operation Flow
- The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
- Image Credits
- Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd
