Meiyitian Ntchito Yaikulu: Kutulutsa Kwaluso ndi Chong Peng

Dizayini ya Meiyitian Ntchito Yaikulu: Kutulutsa Kwaluso ndi Chong Peng ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2022

Meiyitian Ntchito Yaikulu: Kutulutsa Kwaluso

ndi Chong Peng

Kasitomala: Yili Group

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

12,685

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #139341

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Meiyitian Ntchito Yaikulu: Kutulutsa Kwaluso

Malemba a Bukhu: Meiyitian ndi kapangidwe ka kutulutsa kwaluso komwe kumagwirizanitsa chikwama chosindikizidwa ndi dziko lachizindikiro chapaintaneti. Kutulutsaku kumanyamula zithunzi za miyeso iwiri ndi itatu zochokera kwa woyimira chizindikirocho, kupanga chinyama chachizindikiro. Ogula amasanthula zithunzizo pogwiritsa ntchito pulogalamu ya foni, ndipo amalowa mu dziko lapaintaneti lopangidwa ndi chizindikirocho. Mkati mwa dziko lapaintanetili, masewera olumikizana ndi njira yopangira chidoli mwaufulu zimaperekedwa, ndipo mphotho zimatha kusonkhanitsidwa. Cholinga chake ndikupanga ubale wapamtima pakati pa chizindikirocho ndi ogula achinyamata.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Meiyitian Ntchito Yaikulu: Kutulutsa Kwaluso ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Meiyitian Ntchito Yaikulu: Kutulutsa Kwaluso akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Meiyitian Ntchito Yaikulu: Kutulutsa Kwaluso amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Miyezo ndi Kuphimba: Width65mmxDepth65mmxHeight220mm
Zizindikiro: Virtual brand world,Smart and connected,Brand IP design
Teknoloji Yopangira: Mobile Internet AI technology
Vuto la Dizayini: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Kafukufuku: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Chilimbikitso: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Nthawi ya Polojekiti: The project started in August 2021 in China
Mdondomeko ya Ntchito: Consumers enter the virtual brand world by scanning the characters on the package through APP
Mamembala a Gulu: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team