Artem Luxury Watch Straps Ntchito Yaikulu: Zokutira by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2022
Artem Luxury Watch Straps Ntchito Yaikulu: Zokutira
by Joel Derksen
Client: Studio Otherness
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #139454The Design
About Artem Luxury Watch Straps Ntchito Yaikulu: Zokutira
Zolemba za Bukhu: Artem Luxury Watch Straps ndi kapangidwe ka zokutira kopangidwa kwa mikanjo ya wotchi yopangidwa kwa osonkhanitsa zinthu. Chophimba chakunja chimasunthira kuchoka kusonyeza bokosi lamkati la vellum yowulungika lomwe limatsegulira mbali ndi chisindikizo cha flap. Chodzaza cha thovu chimagwiriza mkanjo pamalo ake. Mapangidwe akuluakulu ndi ojambulidwa amawonetsa m'mphepete zakuthwa ndi kulondola kwaukadaulo. Kudinda kwa foili ndi mapepala amtundu wagray ndi wabuluu wachifumu amapereka mawonekedwe okongoletsedwa komanso aukadaulo. Mapangidwe adakonzedwa kuti asonyeze chinthucho bwinobwino pa nthawi yotulutsa m'bokosi.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Artem Luxury Watch Straps Ntchito Yaikulu: Zokutira ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Artem Luxury Watch Straps Ntchito Yaikulu: Zokutira akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Artem Luxury Watch Straps Ntchito Yaikulu: Zokutira amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.
The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. - Dimensions & Packaging
- 80mm W x 20mm D x 270cm L
- Tags
- Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
- Production Technology
- Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
- Design Challenge
- The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
- Research
- Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. - Inspiration
- The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
- Project Duration
- 4 months, Netherlands
- Operation Flow
- Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
- Team Members
- Creative Director: Joel Derksen
- Image Credits
- Photographer: Ingmar Swalue
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