Hightail Kulongedza by Angela Spindler is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2022
Hightail Kulongedza
Client: Depot Creative
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
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The Design
About Hightail Kulongedza
Bungweli lidapatsidwa ntchito yopanga dzina lachizindikiro, kamvekedwe ka mawu komanso mawonekedwe owoneka bwino komanso kapangidwe kazinthu zopangira zida zatsopano zopangira zipewa zamoto. Chidulecho chinali ndi njira zingapo zodziwikiratu, zotengerazo zinali zokhala ndi chidwi ndi unisex, kuti zigwiritsidwenso ntchito, zimathandizira kuwonekera kwazinthu zambiri komanso kulemera kopepuka kwa katundu wokwera mtengo. Thumba lowoneka bwino komanso lapadera la mafilimu ambiri osanjikiza linapangidwa kuti likwaniritse zofunikira zonse za kasitomala & #039; mankhwala, zomata zomata, spacer ndi kabuku kamene angachite.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Hightail Kulongedza ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Hightail Kulongedza akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Hightail Kulongedza amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs. - Dimensions & Packaging
- Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish
Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish - Tags
- Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
- Production Technology
- The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
- Design Challenge
- The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
- Research
- Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.
The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs. - Inspiration
- The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
- Project Duration
- 2017-2019, Sydney Australia
- Operation Flow
- Simple tear apart packaging with a zip lock closure for reuse.
- Team Members
- Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator
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