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Valenlime Ntchito Yaikulu: Kaphukusi by Wallrus Design Studio

Valenlime Ntchito Yaikulu: Kaphukusi by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.


BronzeMapaketi· 2022

Valenlime Ntchito Yaikulu: Kaphukusi

by Wallrus Design Studio

Client: Valenlime Co.

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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Colors

The Design

About Valenlime Ntchito Yaikulu: Kaphukusi

Malemba a Bukhu: Valenlime ndi kapangidwe ka kaphukusi wa mtedza ndi zipatso zouma zomwe zilibe shuga kapena zowonjezera zina. Phukusilo lili ndi mulingo wa 110 mm m'lifupi, 27.2 mm m'kuya ndi 115 mm m'litali. Kukula kumeneku kunasankhidwa kuti kukhale kosavuta konyamula komanso kugwiritsa ntchito mokwanira malo mkati mwa kontena yonyamulira katundu, zomwe zimachepetsa kuipitsa mpweya popeza kunyamula katundu. Mitundu yowala ya ecoline ndi zithunzi zosindikizidwa za zipatso zimalowa m'malo mwa zithunzi zenizeni. Windo lowoneka bwino likusonyeza zipatso zouma zenizeni zomwe zili mkati, ndipo ulusi wa chinsangala wozungulira m'mphepete umagwirizanitsa chithunzicho ndi zinthu zili mkati.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Valenlime Ntchito Yaikulu: Kaphukusi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Valenlime Ntchito Yaikulu: Kaphukusi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Valenlime Ntchito Yaikulu: Kaphukusi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!
Dimensions & Packaging
Width 110mm x Depth 27.2mm x Height 115mm
Tags
Dried Fruit, Packaging, Creative Design, Valenlime
Production Technology
Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.
Design Challenge
We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Research
The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Inspiration
The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Project Duration
This project was started at January 2018 in Tehran-Iran and was ended on September 2018
Operation Flow
The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Patents
Copyright Valenlime co., all right reserved.
Team Members
Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar
Image Credits
Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar

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