Shadlee Primary Function: Kagulitsidwe ka Juice by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2022
Shadlee Primary Function: Kagulitsidwe ka Juice
Client: SHADLEE Co., Ltd.
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #140099The Design
About Shadlee Primary Function: Kagulitsidwe ka Juice
Shadlee ndi mndandanda wamakhwilidwe a juice opangidwa ku zipatso zisanu ndi zitatu, kuphatikizapo nanazi, mango ndi sour cherry. Bokosi lililonse lili ndi mulifupi wa 45 mm, kuya kwa 45 mm ndi kutalika kwa 130 mm. Zithunzi zimajambulidwa ndi manja mu kalembedwe ka cubism, kenako zimakopedwa ndi kumalizidwa pa kompyuta. Mitundu yosalala imagwiritsidwa ntchito chifukwa njira yosindikizira ya flexography sivomereza kusinthasintha kwa mitundu. Kakhwilidwe kalikonse kamawonetsa nkhope yongopeka yokhala ndi tsatanetsatane monga masamba, zipatso, zida zoimba nyimbo kapena zinthu za masewera. Mtundu wa kakhwilidwe kalikonse umagwirizana ndi kukoma kwake.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Shadlee Primary Function: Kagulitsidwe ka Juice ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Shadlee Primary Function: Kagulitsidwe ka Juice akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Shadlee Primary Function: Kagulitsidwe ka Juice ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
- Dimensions & Packaging
- Width 45 mm x Depth 45 mm x Height 130 mm
- Tags
- Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
- Production Technology
- All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times. - Design Challenge
- There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important. - Research
- Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors. - Inspiration
- The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style. - Project Duration
- May - Jun 2020, Tehran, Iran
- Operation Flow
- Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors. - Patents
- Copyrights belong to Shadlee Juice Makers
- Team Members
- Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi. - Image Credits
- All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.
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