Tokyu Garden City Ntchito Yaikulu: Chizindikiro Chowoneka, Webusayiti by Fourdigit Vietnam Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Tsamba la pa Intaneti ndi pa Intaneti Competition Category.
SilivaPa Intaneti· 2022
Tokyu Garden City Ntchito Yaikulu: Chizindikiro Chowoneka, Webusayiti
by Fourdigit Vietnam Co., Ltd.
Client: Becamex Tokyu Co., Ltd
Mphoto ya Siliva ya A' Design Award Winner in Pa Intaneti Category
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The Design
About Tokyu Garden City Ntchito Yaikulu: Chizindikiro Chowoneka, Webusayiti
Tokyu Garden City ndi chizindikiro chowoneka ndi webusayiti ya ntchito yopanga mzinda ku Binh Duong New City, ku Vietnam. Kapangidwe kake kamachokera ku mutu wa mzinda wakuti Always New (Nthawi Zonse Watsopano). Mizere yopyapyala imasonyeza kutsopano ndipo mizere yayikulu imasonyeza kukula, kulumikiza kapangidwe ka Japan ndi Vietnam. Webusayitiyi imapereka zambiri zoyambira ndi nkhani zokhudza mzindawu m'zilankhulo za Vietnamese, Chingerezi ndi Chijapani. Tsambali linamangidwa ndi React ndi dongosolo loyendetsa zopereka lopanda mutu (headless content management system), kotero kuti kukonzanso kumakhala kophweka. Ma animation ndi mameyu okhazikika amatsogolera ogwiritsa ntchito kuchokera tsamba lililonse.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Tokyu Garden City Ntchito Yaikulu: Chizindikiro Chowoneka, Webusayiti ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Tokyu Garden City Ntchito Yaikulu: Chizindikiro Chowoneka, Webusayiti akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Tokyu Garden City Ntchito Yaikulu: Chizindikiro Chowoneka, Webusayiti ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
- Dimensions & Packaging
- The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
- Tags
- Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
- Production Technology
- We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user. - Design Challenge
- In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam. - Research
- We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
- Inspiration
- Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
- Project Duration
- The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
- Operation Flow
- To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
- Team Members
- - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan
- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
Luu Bich Dung
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